Jimmy Choo for H&M [yeah, you read that right!]
Bad economy? What bad economy?
Not in NYC. Not at H&M.
Hundreds of NYers (women & men) braved the rain to get their "choos fix" today.
The first person in line at the 5th Ave store arrived at 3:00 am.
H&M staff did an amazing job with managing the crowd (and expectations) while passing out t-shirts, umbrellas and krispy kremes to keep everyone happy. They actually handed out an instruction sheet (pictured below/this was a first for me at a launch/sale).
Once inside people literally lost their minds! Grabbing for clothes, pushing people to get to what they wanted. It was madness!
I kept wondering who are these people and why do they not have any manners?
We're at H&M people!
Hands down the best part was the shoes (I got the black strappy ones pictured below). I really liked some of the jewelry too. The handbags were ok (nice leather/well made), but not quite my style. I expected more from the clothes: the fit was off, fabric not so great and the workmanship was eh. But, hey it's H&M/disposable clothing.
Based on what I saw during my time at H&M, they made millions today (I would guess a million in the first two hours at the 5th Ave store today alone).
It was nice to see NY'ers out having fun and spending money.
Thanks H&M & Tara Mellon/Jimmy Choo!
Here's the whole line, http://www.hm.com/us/fashion/jimmychooforhm__jimmychoo.nhtml#/jimmychoo/
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